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Thanks to REACH by RentCafe SEO and PPC services, we’ve been able to take multiple communities off ILS advertising, and we’re saving money. We’ve seen better performance for less cost.”

Michael Wilke is the marketing strategist at Towne Properties. When he joined the company in 2014, Towne was dependent on ILS advertising for leads and leases. Towne’s property sites didn’t have online leasing. Since stepping into his current role in 2020, Michael has focused on modernizing Towne’s online user experience to meet renter expectations.

My job is all facets of marketing. Everything that touches the online marketing realm, I’m involved in some way.”

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After Towne shifted its marketing strategy to include online leasing, the company realized that its RentCafe property websites convert leads at a better rate than ILSs. Per Michael, “So the question was: How do we drive traffic to our websites?” 

Michael knew how to set up Google Ad groups, but he felt like he was just scratching the surface of what was possible. And he didn’t have the time to maintain and optimize campaigns for every property. So he and the Towne team decided to get expert help.

When looking for a marketing partner, the REACH by RentCafe digital marketing agency stood out. Since Towne uses Yardi and the agency is a part of the Yardi family, Michael knew that integration would be simple and data would be clean. 

More importantly, Michael says, REACH staff are digital marketing experts. “They have the expertise that we don’t have. That became clear during the setup process. They were going over all the things they were going to do for us, the dedicated teams for search marketing, creative and more.”

Now that Towne is working with REACH, all its leads and leases are tracked with complete visibility. The websites are getting more traffic, and SEO is one of the top three goal conversion sources each month, converting at a rate of 10-12%. PPC ads are also converting around 5%, significantly higher than the 2% conversion rate of ILS. 

“We’ve been able to drop some ILSs in favor of search marketing strategies that perform better. We’re converting more leads and saving money.”

With REACH, Michael has convenient access to a dashboard showing leads and leases by source and property, which he utilizes daily. He also has monthly meetings with his rep to review reports, track progress and chart goals.

"The REACH team has been a true resource. I never hesitate to reach out to my rep Lucky; she’s great. We have monthly meetings, but I’ll even reach out mid-month if we have a community that needs help with budget recommendations or website update ideas."

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Using REACH by RentCafe has been a great partnership that helped modernize our digital marketing approach.”

10-12%

Win at search with help from SEO specialists trained in white-hat techniques and Google Search Central guidelines. Build authority, gain impressions and increase prospect engagement with on-page and off-page optimizations.

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More website leads

$240

Attract and convert rent-ready leads with ads on popular search engines and websites. As a Google Premier Partner, we collaborate with you to define the best search engine marketing mix for your properties.

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Schedule your  free marketing consultation  to see what’s possible when you partner with REACH

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