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"Almost" everything you need to know about Gen Z renters

Examine data from the most comprehensive study of Gen Z renters, with over 40,000 renters participating across four topical surveys. Learn how to adapt your property marketing strategy and shape your future success as we prepare to welcome a new generation home.

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Get to know Gen Z by the numbers

Data from 40,000+ Gen Z renters brought to you by REACH by RentCafe

Say hello to Gen Z

Did you know there are 2.5 billion members of Gen Z on the planet? Let’s start with the basics. 

Watch members of Gen Z answer our “would you rather?” questions, then read the blog post to learn more.

Gen Z search behavior

Want to attract young renters? Learn how Gen Z searches so you can be in the right place at the right time.

Watch Gen Z share their search preferences, then read the blog to dig into the data.

Ratings, reviews & Gen Z

Does Gen Z value ratings and reviews? You bet! Learn why reviews are critical to their rental decisions.

Get Gen Z perspectives on ratings and reviews in this video, then read the blog for more.

Get social with Gen Z

Gen Z is always connected. See how you can best position your properties to reach them on social media.

Watch Gen Z share their search preferences, then read the blog for a deeper dive.

Gen Z design preferences

Wondering which marketing and apartment styles vibe with Gen Z? Learn more about their likes and dislikes.

Hear Gen Zers share their design preferences, read the blog to get the scoop.

Stay tuned for more Gen Z survey results coming soon


Digital Marketing Agency

Attract rent-ready leads, improve ROI and reduce overall spend with REACH by RentCafe, a full-service digital marketing agency. Showcase your brand, properties and listings everywhere renters search. Optimize your strategy and drive conversions with expert help and complete transparency.