“

REACH SEO is our lowest marketing cost, and it has the highest return. In 3 months, it delivered more than 450 leases at a cost per lease of less than $30, which is phenomenal.”

Devon Mendez is the marketing and branding manager at PRG Real Estate. She oversees a portfolio of 42 properties in the Southeast and Midwest. Her day-to-day includes overseeing marketing sources and the technologies PRG uses, as well as managing relationships with vendors.

“

I like to say PRG is a 35-year-old startup. We hire smart and passionate people that help us grow to the next level.”

Limited visibility, limited success

Prior to March 2020, PRG was working with an external agency for SEO. According to Devon, that agency took a “set it and forget it approach.” There was no regular contact and no reporting, so it was impossible to see if SEO was driving leads and leases.

REACH SEO + Marketing IQ

After this frustrating experience, PRG partnered with REACH by RentCafe for SEO services. Devon’s team started meeting frequently with REACH SEO experts and quickly saw results.

“

In our first year working with REACH SEO, we saw a 189% increase in overall traffic.”

Devon is able to see traffic increase and monitor leads, leases and costs using Marketing IQ, a marketing analytics tool developed specifically for multifamily. It aggregates, sorts and serves data instantly, making it easy to make data-driven marketing decisions.

“

Before, we’d have to pull so many reports and piecemeal them together to see how our marketing sources performed. It took ages. With Marketing IQ, we’re able to save time and make data-driven decisions in minutes.”

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$29.90

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Goodbye hunches, hello results

Now that she partners with REACH for SEO and marketing analytics, Devon can prove that PRG gets more leases at lower costs.

“

Our C-suite cares about marketing and wants to understand how it's affecting our bottom line and which marketing sources gives us the highest return on our investment.”

“

During our last leasing season, our return on ad spend was $537. That means that for every dollar we spent on SEO, we got back $537 in revenue — which came out to $7 million in net rental income.”

$29.20

Win at search with ongoing support from SEO specialists trained in white-hat techniques and Google Search Central guidelines. Build authority, gain impressions and drive traffic that converts with full optimization.

Learn more >

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Make data-driven decisions, prove results and save time with an intuitive marketing analytics platform for multifamily. Get accurate campaign and website performance in one place. See what works and what doesn’t without breaking a sweat!

Learn more >

Schedule your  free marketing consultation  to see what’s possible when you partner with REACH

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