Here Comes the Sun! Industry Leaders Look Forward to a Brighter Future
While the last year and half has been a challenge, the future for the multifamily industry actually looks quite bright. Hear from top industry leaders on their plans for 2022, the opportunities they see on the horizon, and what they’re doing now to capitalize on new and emerging trends in a much-changed landscape for the industry.
11:30 - 11:50 a.m. | OPTECH Express Session:
Marketing Data Exposed: Uncovering Metrics That Drive Results
First contact attribution is only the tip of the iceberg to build and execute a solid marketing strategy. This session will reveal 5 critical but previously overlooked marketing data points required to drive optimal performance. Discover hidden secrets to peel back the layers and identify your path to success.
3 - 3:45 p.m. | Concurrent Session:
How to Make Better Technology Decisions
If you’re finding it hard to keep up with the influx of PropTech companies, it might be time to shift your approach to evaluating technology. How do you strike the right balance between organizational goals and role-based technology? Are they mutually exclusive – or can you have both? Industry experts will share their perspectives on technology as a business discipline and how they balance top-level organizational objectives and user-focused features and functionality.
Not joining the conference but still want to connect?