The marketing team is a main driver of our primary source of revenue, which is rental income. We include them in every aspect of the organization. They’re super important to us.
PPC is one of our top sources for leases, second only to SEO. Our PPC ads drove 220 leases in 3 months, totaling $4.2 million in net rental income. It allows us to tailor our advertising and ensure we appear in search.
Even though I focus more on PPC and SEO now, ILS marketing is still part of my mix. The ILS value goes way beyond just giving me leases. You’re much more likely to gain awareness and be found by renters who are beginning their search.
