May 3-6 | Huntington Beach, CA

Reserve your free consultation and get special access to our Rewards Retreat

Meet at AIM

Reward yourself

Book time with us and get access to the Rewards Retreat. Relax with snacks and learn all about our flexible resident rewards program.

Choose your 15-minute consultation

Build your visual media masterplan

Personalize the renter experience

Prep your marketing for AI search

See why media is critical for reaching, engaging and winning the latest generation of renters. Walk away with a proven playbook for using media in the AI era.

Get five smart strategies to increase your visibility where today’s renters search. See how AI has created a fragmented search journey, then learn how to get your brand ready now.

Discover how agentic AI creates tailored, engaging renter experiences. Explore AI-led conversations that automatically adapt to urgency, move-in timing and more.

Book it

INTRODUCING

MARKETING FOR THE AI ERA

MEET US AT THE MAIN STAGE

Relay to results: Aligning marketing & operations for the win

Monday, May 4 | 11-11:45 a.m.

What does marketing need from operations? And vice versa? Find out in this interactive session. Hint: These aren’t competing departments … they’re relay teammates. See how alignment and clean handoffs drive better lead generation, leasing performance and resident retention, then get actionable steps to put into practice now.

FEATURING

Esther Bonardi

Diana Norbury

Sierra Berg

RentCafe

Pillar Properties

CATCH US AT THE COLLABORATION STAGE

How has total monthly lease price changed the way renters shop?

Tuesday, May 5 | 9-9:45 am

What did we learn from the total monthly lease price (TMLP) implementation? Join this renter-focused session to find out. A panel of property management experts is sharing fresh renter data, survey insights and strategies. See how fee transparency changed the way renters search for apartments, then learn how to meet their expectations today.

FEATURING

Greg Benson

Greystar

Catriona Orosco

RentCafe

Brent Steiner

Engrain

Kelly Kutach

Funnel Leasing

Stuart Richens

Apartments.com

Join our breakfast roundtables

What AI sees: Visual & social signals that expand discoverability

Social content is now indexed by search engines and used as signals by AI engines. Join us to begin planning your new social and visual media strategy to improve discoverability online.

FEATURING

Chris Lindish

RentCafe

Izzy Carunungan

RentCafe

Signals, citations & search: Decoding new rules of visibility

Signals vs. citations — what’s the difference, and why does it matter in AI-driven search? In this session, we’ll unpack how major platforms prioritize content and identify the signals that carry the most weight. Walk away understanding where you should focus to stay discoverable.

FEATURING

Esther Bonardi

RentCafe

Kyle Jones

RentCafe

AI that acts: Exploring agentic AI in multifamily

For years, technology just did what we told it to do. Send this email. Trigger this workflow. Now, AI is reasoning and following up with prospects, coordinating maintenance and looping in humans at the right moment. Let’s explore what this shift means for your operations — and how to use agentic AI to your advantage.