May 4-7 | Huntington Beach, CA

Reserve your free consultation and get special access to our VIP lounge

Meet at AIM

Get a taste of happiness

Work hard, snack hard. Book time with us and get access to the Happy Hub, a dreamy lounge full of snacks and sweets.

Choose the 15-minute consultation that’s right for you

Become a GEO (and SEO) pro

Be the neighborhood expert

Learn exactly how to optimize your website content and Google Business Profile to appeal to generative engines. Explore new ways to win at search, appear in AI overviews and reach more renters.

Find out when (and why) you should create neighborhood-specific marketing. See the value in building specialty neighborhood pages — linked to your corporate site — with proven tips from our website designers.

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Create a marketing masterplan

Level up your leasing

Uncover 5 apartment marketing trends and get fresh, expert insights to align your strategy. See how a data-driven approach delivers the best results, then discover how working with agency pros can help.

Get help identifying — and fixing — gaps between leasing and move-in. Are you helping renters connect their utilities? Find renters insurance? See what’s slipping through the cracks, then learn how to market your renter experience.

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FIND US ON THE MAIN STAGE

Monday, May 5

Unpacking the search evolution: Ready, set, GEO!

Just when you thought you understood SEO — here comes GEO. Learn what generative engine optimization is, how it affects your organic search strategy and ways it intersects with SEO. Get ready for a deep dive, featuring a case study from a multifamily team.

FEATURING

Kyle Jones

REACH by RentCafe

Esther Bonardi

REACH by RentCafe

Brooke Henderson

Yext

Melissa Brady

Fogelman Properties

Join our breakfast roundtables

Monday, May 5

Mastering GEO: Tips to improve your content strategy

Learn from generative engine optimization experts. This breakfast roundtable will explore what content appeals to generative engines today. Get your GEO questions answered — and learn how to develop a winning content strategy.

Tuesday, May 6

How to market what renters want most (based on survey data)

Can you effectively market what renters really want, including the less glamorous things? Like in-unit laundry? You sure can. Join this roundtable session to see what 5,500 apartment seekers said they look for, then discover creative ways to market it all.